Future of Retail

The game has changed.

Are you going to operate in the old world or are you going to step into the new? This whole COVID 19 pandemic has changed consumer behavior, shopping has gone majority online.

And especially with Amazon.

If you have ignored Amazon or E-commerce up to this point, you've done your brand a disservice. However, there is still time to fix that and right that wrong.

People are 50% more likely to purchase a brand they don't know on Amazon than any other site that's including your brand site.

Why would you not want to be on Amazon?

Beyond that, you want to get your brand greater visibility. People when they are looking for products, more than half the time, I want to say it's 60% of the time, people are going to Amazon first not Google not Bing not any other search engine, but Amazon.

So if someone's in a big store, and they're looking for your brand, and they're seeing it on the shelves, but they're looking for it on their phone to see what kind of reviews are there, what are certain product specifications that maybe aren't super clear, they're gonna go to Amazon. And if they don't find your product there, they're likely going to move on to another product that they can actually research.

So you can generate revenue, you can grow brand visibility overall by being on Amazon.

But if you continue to ignore it, it's not going to do anything to help your business.

About the Author

Article written by Michael Maher

Michael is the Chief Idea Officer of Cartology, a custom done-for-you services agency helping brands grow revenue and become profitable on the largest marketplace in North America. He loves hanging with his wife and daughter close to the beach, great bourbon, R&B music, good coffee, and hanging around a fire. 🔥